Today the group pioneers new concepts in e-commerce, food, fashion, and value retail with plans for further expansion across the MENA region and beyond. Nesto, the flagship retail chain of Western International Group, delivers cherished shopping experiences across markets in the GCC and India, while Mark & Save, the group's discount superstore, aims for 200 store launches over the next 3 years.
Grateful for the support of the UAE leadership, Mr. Basheer remains humble and exemplifies resilience, innovation, and a commitment to excellence in business, reflecting the group's ethos and vision for success.
WIG Journey
Born in 1963 in Vadakara, Kerala, India, Mr. K P Basheer was raised with strong business values inherited from his father. After completing his education, he ventured to Bahrain in 1983, where he established Gift Palace, later expanding into wholesale trading. In 1998, Mr. Basheer made a pivotal decision to relocate to Dubai, founding GEEPAS, a brand that defied multinational dominance in the market.
Facing challenges from established brands, GEEPAS thrived with a unique business model, offering affordable yet quality products. Mr. Basheer's vision and commitment led to GEEPAS becoming a household name synonymous with reliability and affordability.
Over the years, Mr. Basheer diversified into various sectors and multiple successful brands, cementing the emergence of Western International Group as a renown market leader. His leadership saw exponential growth, even during economic downturns, with the group expanding globally and employing over 35,000 professionals worldwide.
Today the group pioneers new concepts in e-commerce, food, fashion, and value retail with plans for further expansion across the MENA region and beyond. Nesto, the flagship retail chain of Western International Group, delivers cherished shopping experiences across markets in the GCC and India, while Mark & Save, the group's discount superstore, aims for 200 store launches over the next 3 years.
